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While I was reading through Social Media Today, an interesting article caught my eye. The information that they came upon was not surprising for today’s increase in social media usage, but it was indeed a rather large percentage. It was about brand campaigns and how Facebook helped them increase by 104 percent. They did this study through a Global Facebook Advertising Report.

According to the article, these are the statistics that they found:

Facebook brand campaign general statistics

  • Brand campaigns on Facebook grew by 104% between Q1 2011 and Q2 2011.
  • There was a 435% improvement in campaign conversion rates when targeting existing fans.

Sector breakdown

  • The Retail got the most Click Through Rates (CTR) and grew to 36% of total impressions in Q2 2011. The growth of the retail sector was fuelled by positive feedback from consumers as expressed by the highest CTR among all sectors.
  • The second fastest growing sector was Finance, driven by credit card campaigns.
  • The numbers of impressions in the Jobs & Education sector also grew rapidly – however this growth was seen mostly in the USA.

As it can be seen this growth is immense. So good advice for companies and businesses would be to get involved in social media, and as soon as possible. With statistics like these, individuals shouldn’t need much more of a push to get started on Facebook to promote their brand.

 With how rapidly the use of social media like Facebook is spreading, businesses and companies have to keep up, or they will be left far behind. So whether someone is starting a company or trying to promote an existing brand, they need to start by creating a Facebook today.

 

Social Media Today Article:

http://socialmediatoday.com/mattrhodes/322943/brand-campaigns-facebook-grow-104

 

 

 

During the horrific Norway bombing and shooting investigations, one man was brought forward. His name was Anders Behring Breivik and according to the mashable.com article he was seen at the scene of the bombing.

While these investigations were underway, they brought some new and surprising information forward. He created a Twitter and Facebook account the week before the killings. Some of his interests listed were World of Warcraft and Modern Warfare II.

From the information gathered from these two social media sites they were able to gather more information for their investigation. This shows that social media helps in many different areas, including criminal investigation. From the information Breivik listed on Twitter and Facebook they were able to uncover more information and facts about him.

Social media tools are becoming more helpful and useful every day. As it can be seen, even in major investigations like this one.

Mashable Article:

http://mashable.com/2011/07/22/norway-shootings-suspects-social-media-trail-examined/

With how fast the world of social media is growing, its no surprise that you can now get a job through it as well as in it. While reading through a mashable.com article about how to leverage social media for career success.

I began to realize these tools that have been created are actually helping us reach more potential job opportunities and securing more jobs than we have been in the past few years. Before we turned in our paper resume and called or went by to check if we have been hired. Now, we simply search online and we can apply for as many jobs as we wish. The best part is online tools such as Twitter and Facebook post jobs on a regular basis, so we are constantly updated with potential opportunities.

Also, companies are now looking for people who have skills in social media. So this creates even more job opportunities for the communications majors. Overall, social media is a great help in the job industry. Whether you are skilled in social media or just need to apply for a job, this new fad is the most helpful source that you can find.

Mashable Article:

http://mashable.com/2009/04/07/social-media-career-success/

Groupon

View another webinar from JordanDav

Social Media Audit for Groupon

 

Company Overview

Groupon is a company that is all online and offers deals of the day gift certificates that can be used at local and national companies in cities closest to where you live. They offer one “group coupon” per day in for the public’s surrounding area. This company began in November 2008, with Chicago being the first city to be offered these great discounts. By April 2010 Groupon was listed in Forbes as worth $1.35 Billion. They have gone outside of the U.S. as well with their business and became an international company. Rather than using advertising, Groupon uses social media like Facebook and Twitter to promote their company. With this company being the fastest growing in web history according to Forbes Magazine, they must be doing it right.

Type And Size Of Community

218,669 likes on Facebook

1,233, 463 monthly active users on facebook

41,648 followers on twitter

Brand and Color Usage on Each Social Profile

The logo is a very basic bold print and is white with a black background or in some cases green. They use the color green throughout their Facebook page and Twitter. The logo is placed in the upper left corner on both social media sites. On Twitter, the graphic image is a man wearing a Groupon logo sweatband. On Facebook, they have a white G with a black border on a green background. These colors are used strategically throughout both Facebook and Twitter, they have just enough green and black used on both to brand the colors to the product. It is appealing to the eye as well. The color green makes people think of money usually, and since the website is about saving money it is a good choice.

Engagement with Customers

The engagement used with customers on both Facebook and Twitter is very interactive. Twitter has more meaningful interactions with their customers, giving specific replies to tweets listed on their page as well as tweeting on their page on a regular basis. Each city also has a specific twitter to your city if you prefer to follow it. It lists the city deals rather than just the national deals of the day. This would be for places like Old Navy. Facebook interacts with their fans as well, listing the deals of the day. They do not interact as often or as much as they do on Twitter.

Strategy Of The Social Profiles

The strategy of Groupon’s social media sites seems to be targeted towards awareness of the brand and to show what they have to offer. All of their efforts on both Twitter and Facebook are to show who they are and what they are offering. They update their local deals on a daily basis which helps keep customers interested in their company.

Frequency Of The Conversations

The frequency of Groupon on Facebook is daily. On Twitter, it is hourly. They seem to interact more with their public through Twitter than Facebook. With how fast Twitter is becoming popular, they probably generate a greater response using this social media tool than they do Facebook. However, they still keep their Facebook account updated, they just do not interact with their public quite as much as Twitter.

Types Of Content Shared

Groupon shares their content through both Facebook and Twitter. They do this through posts or tweets. They also share content by tweeting to others through reply tweets or tweets on their wall. The deals that are given each day are uploaded on both of their social media sites. They also have Twitter accounts for each closest city so you can follow local deals as well. Groupon’s Facebook page has the Groupon app linked so you can add it online, as well as download it on a cell phone.

Tracking And Measurement

Groupon uses Vertica Analytics to analyze their customer base. This company uses real-time analytics platforms to analyze Groupon’s data. They also scale the business’ intelligence capabilities and if their fast growth is meeting the weight created by the company’s growth and success. This company is known for its skill to scale immense amounts of data more rapidly and more reliably than many other analytics platforms. This company fits well with Groupon’s needs and what type of system they require for measurement and tracking the large amounts data they encompass.

In Conclusion

Through this audit process, it can be seen that the use of social media has helped Groupon’s business as well as its lack of advertising. With how much people interact on social media today, this is the best way to brand your company and make it known. With this company being one of the fastest growing online companies, they have done one thing right among many, use social media from the start.

Sources

¨  http://cloudtimes.org/groupon-to-deploy-vertica-analytics-platform-on-amazon-ec2-solution/

¨  http://www.forbes.com/forbes/2010/0830/entrepreneurs-groupon-facebook-twitter-next-web-phenom.html

¨  http://www.groupon.com/

Our favorite celebrity Justin Beiber has shown up on a new type of social media, Instagram. He recently posted his first photo which gained him 1,700 followers in the first hour of his usage of this new tool. He also linked his Instagram account to his Twitter, which attracted all of his followers.

So now that we are all wondering, what is Instagram? Instagram is a photo sharing service that can be downloaded as an app or found online. You can upload photos directly from your phone or from your computer.

So if you want to follow celebrities’ pictures like the Beibster, then sign up for your own Instagram account today.

 

The information found for this article was found on:

http://mashable.com/2011/07/21/bieber-on-instagram/

http://mashable.com/2011/06/14/instagram-5-million/

Friday morning, when the Norway Terrorist attacks news began, Twitter began updating the most recent news before other means of news releasing.  This form of social media has served as a vital form of giving and receiving information regarding this attack.

This not only benefits the people who are seeking news regarding the event but also the family and friends of the residents of Norway to find out details faster. It was reported according to the mashable.com article that Twitter was covering the news faster than the news stations during this time of tragedy.

Twitter is helping people around the world connect and release during times of tragedy like this one. This is very beneficial for the world today and how quickly tragedies like these occur. So forms of social media like these are becoming more helpful to us each day.

The information for this article was found:

http://mashable.com/2011/07/22/norway-terror-attacks/

The New York Times has recently added 281,000 digital subscribers in the last quarter for their online edition of the newspaper. With the print versions of newspapers decreasing in sales every year, the New York Times has taken a new approach. They are now offering digital versions of their newspaper for online  use or on tools such as the iPad.

The price for this new digital subscription is more appealing as well, with the price of $0.99 for a four-week trial instead of the $15 or $35 print version. It is easy to see why this option is much more appealing in today’s economy.

This new option of receiving this online subscription to a newspaper rather than the print option, according to the mashable article, is said to be a long-term option with the New York Times.

With how much more economical and easy it is to purchase this new way of reading the newspaper, it appears to be a long-lasting choice for all the newspaper subscribers out there.

The information for this article was found on:

http://mashable.com/2011/07/21/new-york-times-digital-subscribers/



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  • CourtneyTeachey: Love the music! and great information! Really enjoyed it :)
  • davinhutchinson: Yeah, cool music! You mentioned that the book provides tools to help individuals advertise products and services. It brings the question of whether or
  • deannalmiddleton: really liked the music background! it was engaging and the points were well articulated!

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