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Groupon

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Social Media Audit for Groupon

 

Company Overview

Groupon is a company that is all online and offers deals of the day gift certificates that can be used at local and national companies in cities closest to where you live. They offer one “group coupon” per day in for the public’s surrounding area. This company began in November 2008, with Chicago being the first city to be offered these great discounts. By April 2010 Groupon was listed in Forbes as worth $1.35 Billion. They have gone outside of the U.S. as well with their business and became an international company. Rather than using advertising, Groupon uses social media like Facebook and Twitter to promote their company. With this company being the fastest growing in web history according to Forbes Magazine, they must be doing it right.

Type And Size Of Community

218,669 likes on Facebook

1,233, 463 monthly active users on facebook

41,648 followers on twitter

Brand and Color Usage on Each Social Profile

The logo is a very basic bold print and is white with a black background or in some cases green. They use the color green throughout their Facebook page and Twitter. The logo is placed in the upper left corner on both social media sites. On Twitter, the graphic image is a man wearing a Groupon logo sweatband. On Facebook, they have a white G with a black border on a green background. These colors are used strategically throughout both Facebook and Twitter, they have just enough green and black used on both to brand the colors to the product. It is appealing to the eye as well. The color green makes people think of money usually, and since the website is about saving money it is a good choice.

Engagement with Customers

The engagement used with customers on both Facebook and Twitter is very interactive. Twitter has more meaningful interactions with their customers, giving specific replies to tweets listed on their page as well as tweeting on their page on a regular basis. Each city also has a specific twitter to your city if you prefer to follow it. It lists the city deals rather than just the national deals of the day. This would be for places like Old Navy. Facebook interacts with their fans as well, listing the deals of the day. They do not interact as often or as much as they do on Twitter.

Strategy Of The Social Profiles

The strategy of Groupon’s social media sites seems to be targeted towards awareness of the brand and to show what they have to offer. All of their efforts on both Twitter and Facebook are to show who they are and what they are offering. They update their local deals on a daily basis which helps keep customers interested in their company.

Frequency Of The Conversations

The frequency of Groupon on Facebook is daily. On Twitter, it is hourly. They seem to interact more with their public through Twitter than Facebook. With how fast Twitter is becoming popular, they probably generate a greater response using this social media tool than they do Facebook. However, they still keep their Facebook account updated, they just do not interact with their public quite as much as Twitter.

Types Of Content Shared

Groupon shares their content through both Facebook and Twitter. They do this through posts or tweets. They also share content by tweeting to others through reply tweets or tweets on their wall. The deals that are given each day are uploaded on both of their social media sites. They also have Twitter accounts for each closest city so you can follow local deals as well. Groupon’s Facebook page has the Groupon app linked so you can add it online, as well as download it on a cell phone.

Tracking And Measurement

Groupon uses Vertica Analytics to analyze their customer base. This company uses real-time analytics platforms to analyze Groupon’s data. They also scale the business’ intelligence capabilities and if their fast growth is meeting the weight created by the company’s growth and success. This company is known for its skill to scale immense amounts of data more rapidly and more reliably than many other analytics platforms. This company fits well with Groupon’s needs and what type of system they require for measurement and tracking the large amounts data they encompass.

In Conclusion

Through this audit process, it can be seen that the use of social media has helped Groupon’s business as well as its lack of advertising. With how much people interact on social media today, this is the best way to brand your company and make it known. With this company being one of the fastest growing online companies, they have done one thing right among many, use social media from the start.

Sources

¨  http://cloudtimes.org/groupon-to-deploy-vertica-analytics-platform-on-amazon-ec2-solution/

¨  http://www.forbes.com/forbes/2010/0830/entrepreneurs-groupon-facebook-twitter-next-web-phenom.html

¨  http://www.groupon.com/

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Mr. and Mrs. David Beckham welcomed their new baby girl, Harper in an unusual way this past Sunday, it was via facebook. David uploaded the picture onto his facebook page with the caption “I took this picture of my two girls sleeping.” Victoria Beckham also tweeted a picture of baby Harper and dad on twitter the same day.

As we all know, facebook and twitter are becoming quite popular for celebrities to have and utilize as well. Apparently now, it is also popular to reveal your new-born’s photos through these sites as well. So much for new born photo shoots.

Whether this trend is going to spread to other celebs that want to reveal their personal news through social media is still in question. We all know it’s the fastest way to circulate information in today’s society. So rather than it hit the tabloids, it may be easier to “post” it yourself.

So welcome baby Harper, to Twitter, Facebook, and the world.

The information for this article was found on Mashable.com:

http://mashable.com/2011/07/17/david-beckham-baby-photo/

We have all heard about this new thriving trend called Google+, the question is just how popular is it? Within three weeks Google+ accumulated over 10 million users and shares over 1 million pieces of content daily according to a Mashable.com article. This social network contains several different types of social interaction. Some of these features are  Streams  which is a newsfeed, Sparks which is a recommendation engine, Hangouts which is a a video chat service, Huddle  which is a group texting service, Circles which is a friend management service and also photos options.  All of these features help users interact with others with lots of options. It is described as “Google+ is a much cleaner way to selectively share data with others. As Google integrates more of their other cloud products, like Documents, Calendar, and Reader, you’re going to see it become one of the primary means of absorbing the data streaming from the Internet and sharing it with others.” by Jason Poggioli. The wonderful thing about this new form of social media is that it has a guide on how to use it located on mashable.com. With all Google+ has to offer it is easy to see why it is becoming so popular and that it is indeed a new fad that may just stick around.

 

 

The information gathered for this post was obtained from:

http://mashable.com/2011/07/16/google-plus-guide/

 

 

 

As graduation is fast approaching for me in the the next year, I have begun to research what jobs are available and what I need to do to get them. Since I am a communications major, social media is helping me accomplish this goal more and more. As I was reading through Mashable, I cam upon an article about LinkedIn and how it is helping people land the jobs they were looking for. The article said LinkedIn received about 85,000 job applications in the past year. And this was with out the count of people that people via LinkedIn contacted people on their own. This alone was reason enough for me to join. With the job market being the way it is today, anything that helps is wonderful. With over 1 million users, this social media tool has changed the way business are looking for employees. This beneficial tool is helping many job seekers connect with positions and companies for jobs from engineering to sales. With this beneficial form of social media available to anyone, it wouldn’t make sense not to join.

 

 

Mashable Articles:

http://mashable.com/2010/12/15/optimize-linkedin-profile/

http://mashable.com/2011/06/25/linkedin-jobs/



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  • CourtneyTeachey: Love the music! and great information! Really enjoyed it :)
  • davinhutchinson: Yeah, cool music! You mentioned that the book provides tools to help individuals advertise products and services. It brings the question of whether or
  • deannalmiddleton: really liked the music background! it was engaging and the points were well articulated!

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